4th July 2022. Steve Breen has been announced as the new Managing Director for VitrA Bathrooms, UK. He takes over from Levent Giray who retires at the end of the month after a remarkable 30 years in the position, having first brought the VitrA brand to the UK in 1992.
Breen joins VitrA from his role as General Manager for Finning UK and Ireland. He returns to the bathroom industry from an earlier role with Ideal Standard where he was Sales Director for three years. Breen brings a wealth of experience from both light and heavy side construction industries, having also grown businesses for Electrolux, AkzoNobel Coatings and SITECH UK.
Giray says, “I’m very proud of what the company has achieved over the last 30 years and grateful to have led a fantastic team. VitrA continues to hold a strong position in the market with an unparalleled product portfolio. With his breadth of industry experience, I have no doubt that Steve will continue to drive the business forward.”
Breen says, “The VitrA business is a strong and enviable one – the team have achieved so much during Levent’s tenure. I look forward to working with everyone in this next chapter for VitrA UK.”
About VitrA:
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 12 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for 30 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). In 2021 VitrA opened its flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.
30th June 2022