Leading bathroom manufacturer VitrA has strengthened its UK and Ireland team with the appointment of Ruth Davies as its Senior Marketing Manager. With over 20 years of multi sector experience, Ruth will oversee the strategic development of marketing activity for the company, to drive growth, develop customer relationships and deliver initiatives across all channels.
Ruth brings with her a wealth of experience in marketing strategy, leadership and brand development, having most recently held the position of Lead Strategist at strategic marketing consultancy, Perfectly Picked. Her experience spans a variety of brands for which she has spearheaded strategic initiatives including working closely with the trade marketing team at Electrolux for 10 years. Ruth has extensive experience working with the independent retail, merchant and housebuilder channels to deliver key marketing initiatives and campaigns.
On her appointment, Ruth said: “I’m delighted to join VitrA and be part of a brilliant leadership team who are focussed on supporting the business during its next phase of growth. I’m proud to represent the world class VitrA brand that keeps on top of trends with quality products which place the end user and installer firmly in mind.
VitrA’s Managing Director, Steve Breen commented, “We’re thrilled to welcome Ruth to the VitrA family. With her vast breadth of industry and marketing knowledge and expertise, coupled with her energy, Ruth will be a real asset to the company.”
VitrA is part of the Eczacıbaşı Group, one of Turkey's most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer. In recent years, it has expanded into international markets, with over 70 per cent of VitrA's total output now being sold outside of Turkey. From twelve production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products, including over 5.6 million pieces of sanitaryware annually and complementary bathroom furniture, brassware, and accessories ranges distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for 30 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). In 2021 VitrA opened its flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.
For more information about VitrA, visit www.vitra.co.uk