VitrA is also a long-term partner of the Eczacıbaşı Hygiene Project, an international award-winning project to ensure that children studying at regional primary boarding schools live in modern, high-quality and healthy environments.
As a founding partner of this project, VitrA is responsible for redesigning and completely renovating the bathrooms and showers of these schools, which serve children from rural areas of Turkey. The Ministry of Education supports the project by upgrading the plumbing infrastructure at designated schools. Other partners include Eczacıbaşı’s Solo brand, which instructs students on good personal hygiene practices, and Eczacıbaşı Volunteers, who carry out volunteer projects aimed at enriching the social and intellectual activities available to children.
Initiated in 2007, in collaboration with The Association in Support of Contemporary Living (CYDD), the Eczacıbaşı Hygiene Project has to date completed five primary boarding schools, bringing health, hygiene and hope to the lives of hundreds of schoolchildren in Turkey.
VitrA is involved with further arts sponsorship in the form of the VitrA Ceramic Arts Studio. Founded by the Eczacıbaşı Group in 1957, the studio has opened its doors in İstanbul to a large number of young and talented ceramic artists for over half a century. It hosts regular workshops and organizes exhibitions and auctions of its work.
Since 1966, VitrA has been closely involved with the Eczacıbaşı Sports Club, which has trained some of Turkey’s top athletes. The club is currently focused on its record-breaking women’s volleyball team, which has won 27 National Championships and five National Cups. In the 2010-2011 season, VitrA took on a more active role as a name sponsor, changing the name of the team to Eczacıbaşı VitrA.