VitrA to Showcase a Portfolio of Products at The Ideal Home Show’s Beautiful Bathroom Room Set

International bathroom manufacturer, Vitra, is proud to announce it will be a part of the Ideal Home Show from the 18th March to the 3rd of April. A selection of Vitra’s best sanitaryware will be showcased in the bathroom room set at Olympia, London.

Beginning this spring, the award-winning show will be full of inspiration; from kitchens and bathrooms to bedrooms and basements. Including diverse stands and practical room sets, visitors can expect to be captivated by the Ideal Home Show and what it has to offer.

As part of six inspiring sets, including pastel dining rooms and glamourous bathrooms, Vitra’s products will be displayed with pride in ‘Room 6’ for visitors to admire in a home setting. Working with room-set designer and stylist Kate McPhee, Vitra have selected products from its T4, Elegance, Water Jewels and Juno ranges to complete the bathroom room set.

Margaret Talbot, Marketing Manager, Vitra UK comments, “Being a part of Britain’s best loved consumer event is very exciting, with an attendance of 265,000 visitors recorded last year. Visitors will find inspiration at the bathroom room set which incorporates a range of quality materials to create a striking bathroom design”.

With inspiration stemming from the glamorous bathroom room set, Vitra is supporting its retailers by reaching a wider audience, encouraging visitors to visit their local Vitra showroom.

Margaret Talbot continues to comment: “The Ideal Home Show is a perfect place to reach our customers and to showcase the variety of products we have on offer”.

For further information about Vitra, please call 01235 750 990 or visit the company website at www.vitra.co.uk. For any PR related enquiries please contact Lorraine Ingram at Publicity Engineers on 01992 478 109 or email lorraine@publicityengineers.com.

NOTES TO THE EDITOR

Company Notes:Vitra Bathrooms is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1942, Vitra is Turkey’s leading sanitaryware manufacturer. In recent years Vitra has expanded into international markets and over 50% of Vitra’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, Vitra produces a full range of bathroom products including over 5 million pieces of sanitaryware, complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.   Vitra is also proud to announce that it is now a member of the Bathroom Manufacturer’s Association.