VitrA Inspires at The Ideal Home Show, 2016

International bathroom manufacturer, VitrA, has great success at Britain’s largest home inspiration event this year, the Ideal Home Show.

From the 18th March to the 3rd of April, VitrA worked in collaboration with Good Homes magazine, to help create a glamorous bathroom display, as one of six individual lifestyle room-sets created by the magazine.

Attracting home enthusiasts, architects and interior designers, the room-set proved a popular attraction for visitors as it enabled them to see first-hand, VitrA’s products in a realistic bathroom environment.

Designer and stylist Kate McPhee expertly combined individual elements from VitrA’s product portfolio demonstrating how they can be used in complete harmony; taking centre-stage was the impressive Cocoon bath and the on-trend golden finishing touches using the Select flush plates. Other VitrA ranges in the room-set included Elegance brassware, Water Jewels basins, Zero shower trays, Juno accessories and the Shift+ wall-hung WC.

Highly respected architect and television presenter, George Clarke, also visited the room-set to take a closer look at the VitrA products on display.

Margaret Talbot, Marketing Manager, VitrA UK comments, “The Good Homes bathroom room-set provided a perfect platform to showcase our design-led products and to inspire the visitors.” She continued, “For those who want to replicate a similar look in their own home then our nationwide Showroom of Excellence retailers are available to provide expert advice or you can visit our website for further inspiration”.

To complement the room-set initiative, and to thank the press and VitrA retailers for their fantastic support, the company hosted an evening get-together within the exhibition centre at the Greg Wallace restaurant.

Margaret Talbot, comments: “We are always pleased to meet our dedicated trade customers and it was a great opportunity for many of them to see our products in such an inspiring setting”.

For further information about VitrA, please call 01235 750 990 or visit the company website at www.vitra.co.uk. For any PR related enquiries please contact Jessica Carter at Publicity Engineers on 01992 478 109 or email jess@publicityengineers.com.

 

 

NOTES TO THE EDITOR

Company Notes:
Vitra Bathrooms is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1942, Vitra is Turkey’s leading sanitaryware manufacturer. In recent years Vitra has expanded into international markets and over 50% of Vitra’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, Vitra produces a full range of bathroom products including over 5 million pieces of sanitaryware, complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.   Vitra is also proud to announce that it is a member of the Bathroom Manufacturer’s Association.