- Turkey’s first production of ceramic sanitary ware
- Turkey’s first ceramic bath basins, shower trays and sinks
- The first export by the Turkish ceramics sector
- Turkey’s first single lever fixtures
- Turkey’s first wall-hung toilet
- Turkey’s first toilet with 6 liters of water
- Turkey’s first concealed cistern
- The first authorized service in its sector in Turkey
- The first guarantee certificate in the ceramics sector in Turkey
- The first ceramic sanitary ware in Turkey aimed at people with physical disabilities
- The first ISO 9001 Quality Management System certificate in the ceramics sector in Turkey
- The first TS EN ISO 9002 Quality System certificate in the fixture sector in Turkey
- The first TS EN ISO 9001 Quality Management System certificate in the fixture sector of Turkey
- Turkey’s first complete ceramic tile product range for the architectural project sector: VitrA Arkitekt
- Turkey’s first and the world’s second ISO 14001 Environmental Management System certificate in the ceramics sector
- Turkey’s first 5x5 and 5x10 mosaic tiles
- Turkey’s first flush tank with 3 or 6 liter options
- The sector’s first TS EN ISO 14001 Environmental Management System certificate in Turkey
- The Turkish ceramics sector’s first overseas manufacturing plant and Ireland’s first and only ceramic tile facility: VitrA Ireland
- Europe’s first ceramic sanitary ware manufacturer to receive the European Foundation for Quality Management’s (EFQM) European Quality Award
- Turkey’s first flush tank to use 4.5 liters of water
- The first easy-clean glaze technology: VitrA Clean
- The sector’s first PVD (Physical Vapor Deposition) plating technology in Turkey: Chrommax
- Turkey’s first 2.5x2.5, 2.5x5, 5x5 and 5x10 cm mosaic tiles
- Turkey’s first anti-bacterial glaze technology: VitrAhygiene
- Turkey’s first odor-free toilet technology
- Turkey’s first round mosaic tiles
- Turkey’s first manufacturing plant for glass mosaic tiles and glass tiles with decor
- Turkey’s first hexagonal mosaic tiles
- The first acquisition of a foreign company in the ceramics sector in Turkey: Engers
- The world’s first “Chromium + 3” glaze technology in the fixture sector
- Turkey’s first 1x1 cm mosaic tiles
- Turkey’s first no-splash urinal
- The world’s first LGA approved flush tank with 2.5 or 4 liter options
- The first LEED (Leadership in Energy and Environmental Design) catalogue in its sector in Turkey
- Turkey’s first pentagonal and hexagonal mosaic tiles
- The sector’s first TS EN 16001 Energy Management System certificate in Turkey
- The first TS EN 249 Compliance Certificate in the ceramic sanitary ware sector in Turkey
- The first brand in the ceramics sector to qualify for the European Union’s Ecolabel
- The first brand in the world qualify for the Environmental Product Declaration (EPD Type III)
- The first brand in the furniture sector in Turkey to manufacture Forest Stewardship Council (FSC) certified products
- The first Green Bathroom Solutions (LEED, BREEAM, DGNB) catalogue in its sector in Turkey
A HISTORY OF INGENUITY
VitrA's rich heritage can be traced back to 1909, when renowned Turkish pharmacist Süleyman Ferit Eczacibaşi began producing bathing and cologne products at his pharmacy in Izmir.
Three decades later, his son, Dr Nejat Eczacibaşi, took the family business a step further by establishing a pharmaceutical laboratory in Istanbul. The business continued to grow steadily, and by 1952 he had opened Turkey's first modern pharmaceutical factory. Within a few years, Eczacibaşi's vision had grown further still, and with the establishment of Turkey's first ceramic sanitaryware factory in 1958, VitrA was born.
It all started with a small workshop in the Istanbul district of Kartal. The year was 1942 and an eight-man team worked tirelessly to supply the country with a variety of earthenware products that couldn’t be imported to Turkey during the Second World War.
The Dr Nejat Eczacıbaşı Ceramic Factory, as it was then called, was the forerunner to VitrA. After the war, economic revival was accompanied by a construction boom, which meant there was increased demand for ceramic sanitaryware, and the Kartal factory led the way. In 1958 the company opened its first modern production plant dedicated to ceramic sanitaryware, following a surging demand for the material as marble lost its popularity. By 1966, VitrA was adopted as the brand name, a shortening of vitrify (to create something resembling the hardness and polish of glass) or vitrified products – ceramic ware.
In order to diversify the company, a faucet production plant opened in 1979 – a strategic bid to offer complementary bathroom products alongside sanitaryware. Then an uncontested leader on the Turkish market, VitrA launched the brand internationally in 1983. Today VitrA is consideredthe leading global provider of a full range of bathroom components.
VitrA supplies millions of pieces of ceramic sanitaryware each year. Fifty percent of the brand’s production is sold abroad through a powerful distribution network that includes over 150 showrooms and 2,000 sales points, in major cities in over 75 countries on five continents.
Many things have changed since the outset in 1942, but VitrA draws on its proud heritage to create contemporary bathrooms and tiles with timeless appeal and accessible luxury.
VitrA and vitra.
vitra. (with a small “v” and “a” and followed by a dot) is a Swiss company dedicated to improving the quality of homes, offices and public spaces through the power of design.
Founded in 1950, this family-owned enterprise creates interiors, furniture and accessories that are functional and inspiring. Despite the similarity in brand names, there are no commercial ties between vitra. and VitrA. For more information on vitra., please use the following link: http://www.vitra.com/en-un/living